If you want to make your brand stand out among the others,
one of the most cost effective options to consider in this regard is to go for
the custom packaging boxes. Whether you are a small business or a large
enterprise, you need to make sure that you are able to communicate with your
current and future customers. You can get this opportunity with the help of
custom printed boxes if your business depends on the shipping of products.

With the help of custom boxes, you can add another layer of
brand experience which you need to provide to your customers. However, one of
the major concerns about custom boxes is their impact on your company’s budget
because anything that is customized can lead to added expenditures.
Nevertheless, proper planning and strategizing the packaging process can help
you get better return on your investment.
The cost of custom printed boxes is based on a number of
factors which are worth discussing here.
Branded packaging size

Size is the first thing that you are going to have to take into consideration while ordering custom printed boxes. Your boxes need to be big enough to hold the products but they shouldn’t be too big. Increase in the size can lead to added shipping costs. But then, it is to be remembered that standard corrugated boxes are cost effective in most of the scenarios. If you think that custom printed boxes are not going to be hugely beneficial from the perspective of branding and, so, the added costs are not going to contribute in improving your ROI, you can consider using standard option which is always cost effective.
Order size
The total quantity of custom printed boxes you order also
has an impact on the cost per box that you pay. As a general rule of thumb, you
are going to have to pay less if you are ordering for a bigger bulk of boxes.
The total cost of a bulk of boxes may be higher but the cost per box is going
to be lower. This way, you will be able to increase your profit margin.
Printing colors
The color and design scheme is different for every company.
And this combination needs to be reflected in the custom printed packaging. The
most common method used for the custom printing on boxes has been the use of
printing plates. These plates are just like the rubber stamps that use liquid
ink to leave a print on the paper. One plate is used for printing of one
specific color. For the printing of designs that use more than one color, the
printing mechanism needs to use multiple plates.
Another printing method is the digital printing. This
printing is faster, accurate and cost effective as compared to the one that
uses plates.
Are the custom boxes worth it?
Well, it depends hugely on your branding requirements. If
you think that your brand can grow well if your packaging boxes do their part
of the work in brand promotion, you certainly need to make this investment. And
if you can do well with standard boxes, you can keep things cost effective by
using plain boxes.
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